Tuesday, 27 October 2009

Colour theme?

As we have already spoken about, the colour for all the advertisement we have seen through Kickers does not work for the market we are targeting, so just thought we should all have a think about a signature colour for the brand. Jo and Rebecca could ask the people they stop on the street their face colours and we tally up? Also nice little graph will look good on the presentation!
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1 comment:

  1. BrandNew28 October 2009 at 16:52

    I don't know who wrote this buttt....
    think we need to stick with the whole RED idea as we are not actually re-designing the brand or doing the advertising campaign, the aim of the game is so raise awareness of the brand and track trends. would be good to do if we were changing brand essence/identity but think that wouldn't be relevant in the presentation? Sure we could think of more relevant things for a graph like... the results for
    "sum up kickers in one word"
    people might not have the same words but we could catergorise. Let me know what you think.

    Jo.T

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