"I like the way Kicker's add a playful element to the shoes with the red sign in one shoe and green sign in the other, they just look fun"
"They're the only shoes that look good off and on"
DAVID REYNOLDS, 23.
LONDON.
JUST BOUGHT KICKERS BOB BOAT SHOE FROM TXMAXX, NOTTS.
JO.T
Sunday, 13 December 2009
Tuesday, 10 November 2009
THE PROPOSAL.
Thought I would put up the proposal as a whole so we can all see the layouts, formats, fonts and colour schemes for our future Kickers work...
Here it is!
We did good guys, we did good!
Looks good!
Jo.T
Wednesday, 4 November 2009
PROPOSAL AGAIN.
Added Emma Campbell's stuff and then went over it all as a whole to make it flow...
also added about the types of research we will be doing whilst the tracks going on and added a conclusion. Its a bit over 500 but oh well.
What do you think?
Our team aims to investigate the thoughts and actions of our chosen opinion former, hence using a sociable, creative person that matches the attributes of a Connector described in Malcolm Gladwell’s “The Tipping Point”. Connectors are highly influential characters within so many different tribes in our society, and have large and ever-expanding social circles. The opinion formers we have selected match these attributes, so we know our chosen Trendsetter will help us to get Kickers seen and in effect, help to raise Kickers brand awareness.
After receiving their Kick Hi boots, our opinion former will have access to a Flickr account which we will have created for them. Here, they will be able to upload images of them wearing the Kick Hi's, which will in turn promote the brand, inspire others to wear Kickers, as well as showing new ways to wear and customize their shoes.
These images of our opinion former will then be added to the popular Flickr group “Wardrobe Remix”, where members are invited to post pictures of their daily outfits. From this, we will have an improved insight of what others think of Kickers, due to the encouragement of comments within the Flickr group. The users will be able to give feedback on our Trendsetter's Kick Hi's, allowing us to see their opinions of Kickers as a brand.
Our team will also create a Blog for the Trendsetter to note down when and where they wear their Kickers, and the comments they are receiving about them. This will be extremely helpful for us, as we will have constant access to the site to find out what is happening, without repeatedly having to contact them personally.
To realise the potential for Kickers and see if their brand awareness is increasing, the first section of tracking will be split up over three weeks to give the opinion former more direction, and to gain statistics on our findings. We have included a copy of the three week track sheet that we will give to our opinion former as part of this.
After this initial three week track, we will meet with our Trendsetter to talk about their key findings, and to brief them on the second part of the experiment.
Within this second part of the track, we will ask the opinion former to continue blogging about the shoes, updating their Flickr account and wearing their Kick Hi's regularly for the following three weeks. After this second three week period, we will then meet up again to look at the findings of the whole 6 week experiment, to see what they have found most interesting and most importantly, if they are going to continue to wear the shoes.
Whilst the Trendsetter track is being carried out, our team will continue to research the brand awareness of Kickers. This will include conducting focus groups with different tribes, and observational research in Nottingham, where we will ask people we consider to be opinion formers about the brand. We have also decided to interview Trendsetters who wear Kickers, to see what interests they have and what tribe they belong to, to see if there is a particular type of opinion former that wears them.
Overall, we wish to further our understanding of the process of how trends are generated, and by completing the research we have set ourselves, we will be able to feed back to Kickers our findings and help them in their pursuit to raise brand awareness.
Also, had to take out the actual 3 week track as it was too many words, but we're handing that in anyway.
Jo.T
also added about the types of research we will be doing whilst the tracks going on and added a conclusion. Its a bit over 500 but oh well.
What do you think?
Our team aims to investigate the thoughts and actions of our chosen opinion former, hence using a sociable, creative person that matches the attributes of a Connector described in Malcolm Gladwell’s “The Tipping Point”. Connectors are highly influential characters within so many different tribes in our society, and have large and ever-expanding social circles. The opinion formers we have selected match these attributes, so we know our chosen Trendsetter will help us to get Kickers seen and in effect, help to raise Kickers brand awareness.
After receiving their Kick Hi boots, our opinion former will have access to a Flickr account which we will have created for them. Here, they will be able to upload images of them wearing the Kick Hi's, which will in turn promote the brand, inspire others to wear Kickers, as well as showing new ways to wear and customize their shoes.
These images of our opinion former will then be added to the popular Flickr group “Wardrobe Remix”, where members are invited to post pictures of their daily outfits. From this, we will have an improved insight of what others think of Kickers, due to the encouragement of comments within the Flickr group. The users will be able to give feedback on our Trendsetter's Kick Hi's, allowing us to see their opinions of Kickers as a brand.
Our team will also create a Blog for the Trendsetter to note down when and where they wear their Kickers, and the comments they are receiving about them. This will be extremely helpful for us, as we will have constant access to the site to find out what is happening, without repeatedly having to contact them personally.
To realise the potential for Kickers and see if their brand awareness is increasing, the first section of tracking will be split up over three weeks to give the opinion former more direction, and to gain statistics on our findings. We have included a copy of the three week track sheet that we will give to our opinion former as part of this.
After this initial three week track, we will meet with our Trendsetter to talk about their key findings, and to brief them on the second part of the experiment.
Within this second part of the track, we will ask the opinion former to continue blogging about the shoes, updating their Flickr account and wearing their Kick Hi's regularly for the following three weeks. After this second three week period, we will then meet up again to look at the findings of the whole 6 week experiment, to see what they have found most interesting and most importantly, if they are going to continue to wear the shoes.
Whilst the Trendsetter track is being carried out, our team will continue to research the brand awareness of Kickers. This will include conducting focus groups with different tribes, and observational research in Nottingham, where we will ask people we consider to be opinion formers about the brand. We have also decided to interview Trendsetters who wear Kickers, to see what interests they have and what tribe they belong to, to see if there is a particular type of opinion former that wears them.
Overall, we wish to further our understanding of the process of how trends are generated, and by completing the research we have set ourselves, we will be able to feed back to Kickers our findings and help them in their pursuit to raise brand awareness.
Also, had to take out the actual 3 week track as it was too many words, but we're handing that in anyway.
Jo.T
NEW PROPOSAL
I looked over the proposal and it was good but some of the wording needed changing so i've changed it around and got the words up to 500. what do people think??
Our team wants to investigate how best to track our opinion former to build up brand awareness and to see if we can generate a hype about Kickers. To do this we will tracking the thoughts of our chosen opinion former and following them and their experience with their Kick Hi Boots. The opinion formers we have chosen to use are all sociable, creative people that match the attributes that are described in “The Tipping Point” as a connector. Connectors are a part of so many different worlds and have large social circles so we hope our chosen opinion former will help us to get Kickers seen and help the brand grow.
Our opinion former will be asked to create a flickr account and a blog to note down when and where they wear their kickers and the kind of comments they are getting about them. The flickr image file will show the opinion former wearing the shoes which will promote the brand and also inspire people to wear the shoes and even give people ideas of new ways to wear and customise them. These images of our opinion former will then be added to the popular flickr group “Wardrobe Remix” were members are invited to post pictures of their daily outfits. By doing this we will have a better insight into what people really think of kickers as a brand because highly encouraged to give feedback on people’s outfits.
The blog will also be very helpful for us, as we can find out what is happening when the opinion former wears them without us having to contact them personally.
To realise the potential for kickers and whether there is a possible market, the research will be split up weekly so the opinion former knows what they need to do to help kick start the trend. This gives the opinion former more direction and means we can learn some strong facts and statistics.
Week 1- The opinion former needs to wear the shoes regularly, but do not mention them to people, just see who notices the Kicker shoe. Note who asks about the boots and what they say about them. How does the opinion former feel in the shoes?
Week 2- The opinion former starts to wear the shoes regularly and begins to create a conversation about the new shoes to friends and contacts to see what people say. Who likes them? What key words are people saying? How does the opinion former feel in the shoes?
Week 3- Let the opinion former personalise the shoes and make them their own. Note down what they did and how the opinion former feels now they are unique to them.
The opinion former needs to keep blogging about the shoes, updating their flickr account and wearing their Kick His regularly for another 3 weeks. We will then meet up with the opinion former after the 6 week experiment and see what findings they have, and most of all are they going to keep wearing the shoes
EMMA CAMPBELL
Our team wants to investigate how best to track our opinion former to build up brand awareness and to see if we can generate a hype about Kickers. To do this we will tracking the thoughts of our chosen opinion former and following them and their experience with their Kick Hi Boots. The opinion formers we have chosen to use are all sociable, creative people that match the attributes that are described in “The Tipping Point” as a connector. Connectors are a part of so many different worlds and have large social circles so we hope our chosen opinion former will help us to get Kickers seen and help the brand grow.
Our opinion former will be asked to create a flickr account and a blog to note down when and where they wear their kickers and the kind of comments they are getting about them. The flickr image file will show the opinion former wearing the shoes which will promote the brand and also inspire people to wear the shoes and even give people ideas of new ways to wear and customise them. These images of our opinion former will then be added to the popular flickr group “Wardrobe Remix” were members are invited to post pictures of their daily outfits. By doing this we will have a better insight into what people really think of kickers as a brand because highly encouraged to give feedback on people’s outfits.
The blog will also be very helpful for us, as we can find out what is happening when the opinion former wears them without us having to contact them personally.
To realise the potential for kickers and whether there is a possible market, the research will be split up weekly so the opinion former knows what they need to do to help kick start the trend. This gives the opinion former more direction and means we can learn some strong facts and statistics.
Week 1- The opinion former needs to wear the shoes regularly, but do not mention them to people, just see who notices the Kicker shoe. Note who asks about the boots and what they say about them. How does the opinion former feel in the shoes?
Week 2- The opinion former starts to wear the shoes regularly and begins to create a conversation about the new shoes to friends and contacts to see what people say. Who likes them? What key words are people saying? How does the opinion former feel in the shoes?
Week 3- Let the opinion former personalise the shoes and make them their own. Note down what they did and how the opinion former feels now they are unique to them.
The opinion former needs to keep blogging about the shoes, updating their flickr account and wearing their Kick His regularly for another 3 weeks. We will then meet up with the opinion former after the 6 week experiment and see what findings they have, and most of all are they going to keep wearing the shoes
EMMA CAMPBELL
Monday, 2 November 2009
proposal
Brief draft of proposal. Needs a bit of re-wording and about another 100 words, if anyone wants to add anything or change it.
Proposal
Our team wants to investigate into the mind of our chosen opinion former, hence using a sociable, creative person that matches the attributes that are described in “The Tipping Point” as a connector, which should help us grow Kickers as a brand.
Our opinion former will be asked to create a flickr account and a blog to note down when they wore the boots. The flickr image file will show the opinion former wearing the shoes which will promote kickers and also inspire people to wear the shoe and even ideas on how to wear it. The blog means we can find out what is happening when the opinion former wears them without us having to contact them personally.
To realise the potential for kickers and if there is a possible market, the research will be split up each week for the opinion former into what they need to do when they wear the shoe. This gives the opinion former more direction and means we can learn some strong facts and statistics.
Week 1- The opinion former needs to wear the shoes regularly, but do not mention them to people, just see who notices the Kicker shoe. Note who asks about the boots and what they say about them. How does the opinion former feel in the shoes?
Week 2- The opinion former starts to wear the shoes regularly and begins to create a conversation about the new shoes to friends and contacts to see what people say. Who likes them? What key words are people saying? How does the opinion former feel in the shoes?
Week 3- Let the opinion former personalise the shoes and make them their own. Note down what they did and how the opinion former feels now they are unique to them.
The opinion former needs to keep blogging about the shoes and wearing them regularly for another 3 weeks. We will then meet up with the opinion former after the 6 week experiment and see what findings they have, and most of all are they going to keep wearing the shoes?
Proposal
Our team wants to investigate into the mind of our chosen opinion former, hence using a sociable, creative person that matches the attributes that are described in “The Tipping Point” as a connector, which should help us grow Kickers as a brand.
Our opinion former will be asked to create a flickr account and a blog to note down when they wore the boots. The flickr image file will show the opinion former wearing the shoes which will promote kickers and also inspire people to wear the shoe and even ideas on how to wear it. The blog means we can find out what is happening when the opinion former wears them without us having to contact them personally.
To realise the potential for kickers and if there is a possible market, the research will be split up each week for the opinion former into what they need to do when they wear the shoe. This gives the opinion former more direction and means we can learn some strong facts and statistics.
Week 1- The opinion former needs to wear the shoes regularly, but do not mention them to people, just see who notices the Kicker shoe. Note who asks about the boots and what they say about them. How does the opinion former feel in the shoes?
Week 2- The opinion former starts to wear the shoes regularly and begins to create a conversation about the new shoes to friends and contacts to see what people say. Who likes them? What key words are people saying? How does the opinion former feel in the shoes?
Week 3- Let the opinion former personalise the shoes and make them their own. Note down what they did and how the opinion former feels now they are unique to them.
The opinion former needs to keep blogging about the shoes and wearing them regularly for another 3 weeks. We will then meet up with the opinion former after the 6 week experiment and see what findings they have, and most of all are they going to keep wearing the shoes?
Lauren moodboard
The description of Lauren is:
Lauren has just started her first year at Nottingham Trent University and she is interested in getting involved with societies within the uni and networking.
Being creative and innovative, she is a keen DIYer and loves to customise her own clothes which makes her stand out from the crowd and gets her noticed.
Rebecca.
Lauren has just started her first year at Nottingham Trent University and she is interested in getting involved with societies within the uni and networking.
Being creative and innovative, she is a keen DIYer and loves to customise her own clothes which makes her stand out from the crowd and gets her noticed.
Rebecca.
moodboard in the making
MORE MOODBOARD.
For some reason everytime I try and upload it it doesnt do it properly... GRRR. (its not meant to be this colour)
But you can get the idea hopefully?
Here is the typed Viv version... i know it's not lined up yet but just wanted to do it quick to give you an idea... will line it up etc after. Think it would look better with the questions in Bold?
Will play around later & re-post.
What you think?
Jo.T
MOODBOARDS.
Here is what the "notepad written" effect looks like for Viv.
Might look better on a bigger notepad all as one.. but can defo cut and crop background & some of pad to put in diff places on moodboard? Also they are wayyy bigger it's just had to upload small on here.
Can also change the way written & Viv thing, was just playing around with ideas.What do you think?
I'll do the photoshop written one now... (I think the p'shop one might look better)
Also, what font do you think we should use for these?
Was going to use Courier or a handwriting font... ??
Jo.T
Sunday, 1 November 2009
BLOG LAYOUT
Hi guys, am still sorting the blog layout with the whole HTML code thing, sorry it's taking a while, i have asked a friend to help out with it to get it perfect!
Will post up on here the layout for the proposal etc so we can see if it all links & goes with the whole theme of our project... can always change it/ certain bits to flow better. See you all tomorrow!
Jo.T
Will post up on here the layout for the proposal etc so we can see if it all links & goes with the whole theme of our project... can always change it/ certain bits to flow better. See you all tomorrow!
Jo.T
Saturday, 31 October 2009
LAUREN MOODBOARD
few of the photos that we took today. there are more, can see more on monday when we meet up and sort out our moodboards.
mily
Friday, 30 October 2009
MATT BOX PHOTOSHOOT FOR MOODBOARD
so emma campbell and i went to matt box's house to take photos of his stuff. these are my favourites...but ive got about 40, thought id put a few up so you can all get the general idea of how they look. there are plenty close up shots and from different angles.
what's the best way of everyone seeing them?
we're going to lauren's and viv's tomorrow
let me know what you think of these three and we'll go from there.
oh also, emma and i were saying that we're not so sure now whether these would look so good on their own and blown up to A3, we were thinking it could take up half or a third of the A3, then have a full length pic of the trendsetterand their details next to them. what do you all reckon?
mily
what's the best way of everyone seeing them?
we're going to lauren's and viv's tomorrow
let me know what you think of these three and we'll go from there.
oh also, emma and i were saying that we're not so sure now whether these would look so good on their own and blown up to A3, we were thinking it could take up half or a third of the A3, then have a full length pic of the trendsetterand their details next to them. what do you all reckon?
mily
Thursday, 29 October 2009
CUSTOMIZE YOUR KICKERS
check out this on myspace
http://viewmorepics.myspace.com/index.cfm?fuseaction=user.viewPicture&friendID=432540875&albumId=1099037
mily x
CREATING A MOOD
i saw these taken from the dazed and confused website. really like them- thought it could be cool to do our moodboard in this way; each individual with their belongings and showing how kickers would fit into their life with regards to their hobbies/interests/colour palettes. a photoshoped-photoshoot to create the mood
mily
(http://www.dazeddigital.com:8080/incoming/galleries/kickers/index.html)
(http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&friendID=432540875&albumID=1160905&imageID=12937065)
kickers on twitter
so they're going for the students with their 'kickers student pass'
575 followers...not bad, but not great either.
mily x
TREND SETTER
MATT BOX
Name: Matthew Box
Age: 20
Occupation: Graphic Design Student at NTU
Fashion Must Have: used to be reebok hightops (classics)
Hobbies/Interests: Designing stuff, looking at blogs, going to gigs adn looking for new music, Bangers and Fash-running and organising t-shirt company 269
Favourite Colour: Purple
he is ridiculously chatty, good networker and is into his look and looking a bit different.mily
A Kickers Consumer called Chris Hambly.
I found a blog written by a guy called Chris Hambly, with a section on his experience with Kickers Kick Hi Boot from the first time they were "cool". A load of people (oldies mostly) have commented on the blog too, sharing their experiences of Kickers.
I've taken a few quotes from his blog, but go and have a look at it HERE.
"You see for me, when growing up, Kickers were the tough old rugged footwear that people on the fringes wore, not the every day good boys so to speak, it was the slightly naughty creative crowd" Chris Hambly.
"On September 27th, 2009 Unknown Jedi Of Spectacular Fashion Sense (not verified) says:
Oh yes indeed they are still available. They were only available in modern designs till just a few years back when they re-introduced the actual original 1975 design called 'Kick Hi', which is the famous boot, to much delight of the people who grew up in the 70's/80's. Since then, the youths versions of Kick Hi have done spectacularly well....so a whole new legion of fans are growing up loving them.
I read earlier that they're about to re-introduce to the USA market for the first time in many years.....first through middle-high-end online retailers like Nordstrom and Zappos, as well as high-end street stores, with a long term design on opening their own brand stores - they've already based themselves in New York for the task. The range for 2010/2011 for the US market is already being designed. I predict they will be hugely popular there. At first they're apparently going to concentrate on the youth/toddler market (baby Kickers are huge in Europe), which has always been the Kickers way. That is how you fall in love with their shoes/boots you see...you wear them as a child and then carry the fondness through life. In fact the whole thing about red tab for left shoe, green for right, a trademark of theirs, was actually a learning aid for kids....and the whole moccasin styling of Kick Hi gives them an almost immature look on adult feet, but in a fun way...if you know what I mean.
I love them too much.....I will wear them when I'm grey (not that far away already). LOL :)"
Funnily enough, someone from another group also found the blog and commented on it, but didnt ask any questions, so i thought I'd beat them to it...
Also thought it would be interesting to get these peoples point of view:
On October 29th, 2009 Jo.T (not verified) says:
Hi, I am also doing the same project as mentioned above by rosieribbons... just wondered what kind of sub-cultures any of you thought were/are associated with Kickers Kick Hi Boot...past and present!
Do you think Kickers will make a come back?
Thanks!
Hopefully someone will reply?
Jo.T
I've taken a few quotes from his blog, but go and have a look at it HERE.
"You see for me, when growing up, Kickers were the tough old rugged footwear that people on the fringes wore, not the every day good boys so to speak, it was the slightly naughty creative crowd" Chris Hambly.
"On September 27th, 2009 Unknown Jedi Of Spectacular Fashion Sense (not verified) says:
Oh yes indeed they are still available. They were only available in modern designs till just a few years back when they re-introduced the actual original 1975 design called 'Kick Hi', which is the famous boot, to much delight of the people who grew up in the 70's/80's. Since then, the youths versions of Kick Hi have done spectacularly well....so a whole new legion of fans are growing up loving them.
I read earlier that they're about to re-introduce to the USA market for the first time in many years.....first through middle-high-end online retailers like Nordstrom and Zappos, as well as high-end street stores, with a long term design on opening their own brand stores - they've already based themselves in New York for the task. The range for 2010/2011 for the US market is already being designed. I predict they will be hugely popular there. At first they're apparently going to concentrate on the youth/toddler market (baby Kickers are huge in Europe), which has always been the Kickers way. That is how you fall in love with their shoes/boots you see...you wear them as a child and then carry the fondness through life. In fact the whole thing about red tab for left shoe, green for right, a trademark of theirs, was actually a learning aid for kids....and the whole moccasin styling of Kick Hi gives them an almost immature look on adult feet, but in a fun way...if you know what I mean.
I love them too much.....I will wear them when I'm grey (not that far away already). LOL :)"
Funnily enough, someone from another group also found the blog and commented on it, but didnt ask any questions, so i thought I'd beat them to it...
Also thought it would be interesting to get these peoples point of view:
On October 29th, 2009 Jo.T (not verified) says:
Hi, I am also doing the same project as mentioned above by rosieribbons... just wondered what kind of sub-cultures any of you thought were/are associated with Kickers Kick Hi Boot...past and present!
Do you think Kickers will make a come back?
Thanks!
Hopefully someone will reply?
Jo.T
Wednesday, 28 October 2009
Kickers & Modern Toss
Kickers have worked with Modern Toss and created Random Bandits- "a twisted take on the world that'll make you feel good." These short skits are funny & make you want to see the whole lot, but its so difficult to find them!
They're all on the Kickers UK Channel on YouTube, but its only got 17 subscibers...hardly popular?! Maybe they should think of ways to promote all their social networking sites, that way more of their target audience would get to see these entertaining videos! I admit I'm starting to like Kickers as a brand more and more now i've seen them.
Jo.T
They're all on the Kickers UK Channel on YouTube, but its only got 17 subscibers...hardly popular?! Maybe they should think of ways to promote all their social networking sites, that way more of their target audience would get to see these entertaining videos! I admit I'm starting to like Kickers as a brand more and more now i've seen them.
Jo.T
Another Cool Kickers Vid.
"GO DO SOMETHING NEW" :
Yet another Kickers strapline, but one that works & fits with the target consumer i think?
I love this vid & the way it tells the brand's story.
Jo.T
Yet another Kickers strapline, but one that works & fits with the target consumer i think?
I love this vid & the way it tells the brand's story.
Jo.T
Trend Setter
Name : Lauren
Age : 18
Occupation : Fashion Communication and Promotion
Fashion must have : Demin Jacket
Interests : Music - charts, electro, dub-steps, netball, reading fashion blogs, volunteering at oxam
Favourite colour : Red
Favourite shoe colour : Cream
Favourite shoe brand : Topshop Boutique
Social networking site : Facebook, Twitter and Myspace.
Loves new things and would be really up for getting kickers back in.
Kickers in FOOTASYLUM, Notts.
Went into FootAsylum in Notts with Emma Cubley on Monday. 
Took a picture of the ONE Kickers stand.
Not exciting whatsoever.
What do you think?
I went in again today, and it's almost like they're trying to overdo the "we're an old brand" thing, with quotes stuck on the stand such as "with happiness stitched in." I don't think that would really appeal to their bullseye target age of 19 year olds? The colour of the stand is very boring and mixed with the bright colours of other brands in store, kind of blends in with the wooden floor. (May be a bit harsh?! Ha.)
I looked at all the other shoe displays in the store including Vans, Nike, Adidas Etc and they're so much more exciting and innovative, not to mention wayyy more colourful. It seems Kickers have the different styles on display, just not the colours, is this because it's mainly the black/brown that sells? It looked like they were displayed as school shoes too, and there was even a pair of sale Kickers displayed at the TOP of the stand? Some of this is obviously up the the staff of the store, but what does that then say about the brand? I think Kickers have created the stand as a way to be noticed, but in fact all the people that I saw go in the store walked right past it to look at all the wall displays which had all the other shoe brands in. Hmmm...
I'm going in on saturday to interview one of the guys that works there for research to see which Kickers sell, how Kickers sell in comparison to the rest of the brands, what colours sell best, Etc.
Any other questions you think i should ask?
Also, check out FootAsylum's home page, there is no mention of Kickers being a brand that they sell, shown through theirs pictures & with their description:
"Footasylum: Share the Passion
Welcome to Footasylum, official stockist of Nike, Adidas, G Star, Ugg, Lacoste, Gio Goi, Fred Perry, Henleys, Vans, Converse and much more!"
Here is the Kickers section of the site too... hardy any of them are in the Notts store.
Kicker's is obviously not one of their bestsellers then?!
Jo.T
New Kicks.
Kicks by Henry Holland
Found all the new kickers collaboration on the Kicker Bebo page, check them out.
Emma Campbell
Tuesday, 27 October 2009
Go back to school in style.
"Back to School with a difference with Kickers™/ Text / Chloe Forde
2nd September 2008
September is here, the summer is over and it’s back to school! The first few days of September are usually a rush, trying to cram everything in before that 7.30 alarm goes and its time to kick your brain back into action!
The last thing that any of you want to think about is ‘a new pair of school shoes’. Well this summer we at The Cut have been paying close attention to the new and exciting range from Kickers, always known for their standard school shoe, we were pleasantly surprised to hear that they have teamed up with American-based funk masters Chromeo, to create some funky footwork! Kickers even teamed up with Sancho Panza this year at Notting Hill Carnival, and together released a pair of exclusive, limited edition shoes.
It seems that with Kickers new and individual range, exciting collaborations and funky remixes, they are going to be a bit unstoppable this year!
So don’t let the last days of summer be taken over by stresses of school uniform and school shoes. With all that’s going on at Kickers it seems you’d be silly to get left behind."
Emma Campbell
Trend Setter
Name : Lucy Clark
Age : 19
Occupation : Knitwear design student
Fashion must have : Leggings
Interests : Football, Fashion, Music - r'n'b and garage, Shopping
Favourite colour : Purple
Favourite shoe colour : Navy
Favourite shoe brand : Topshop/Aldo
Loves kickers because they are unique and very different to other shoes. Would like a pair because she thinks there a good casual shoe and not many people wear them.
Emma Campbell
Chromeo X Kickers
Im a big big fan of Chromeo but I never knew that last year Kickers and Chromeo hooked up to do a world record dancing attempt and to win a change to be in the next Chromeo video.
"Footwear brand Kickers have launched a user-generated video for ‘Fancy Footwork’ by the rather excellent Chromeo. Kickers commissioned this video to celebrate the release of a new and exclusive CSS remix of Chromeo’s album title track.
The Fancy Footwork campaign launched at music festivals last year where revelers were challenged to be filmed throwing down their finest footwork onboard a huge trailer for the chance to appear in a finished Chromeo video. The trailer toured some of the UK’s best live events such as Bestival, T4 On The Beach and Get Loaded. Each clip was uploaded onto video hosting website YouTube, generating 1000s of videos.
The video is a stop frame clip collage created by production animation house Lovebite, who wove dozens of people’s dance-moves together to create a mountain of feet that would go on to power the star of the video; the home-made, motion-powered incredible ‘machine’ unleashing Kickers shoes. Far from being ordinary shoes though, each is brought to life with additional limbs, wheels, helicopter blades and oodles of personality.
Kickers have also partnered with Brazilian party-starters CSS for a remix of the track, as well as a special ‘remixed’ music video. At the sound controls, CSS provide a deft studio re-rub of Chromeo’s Fancy Footwork complete with the kind of 8-bit machine funk that befits a beautifully hotch-potch visual production such as this. The audio file is available for download via the Kickers MySpace"
Simon Works Blog
The video is a little scary though, but I think its a good thing that Kickers are working with bands like Chromeo.
"Footwear brand Kickers have launched a user-generated video for ‘Fancy Footwork’ by the rather excellent Chromeo. Kickers commissioned this video to celebrate the release of a new and exclusive CSS remix of Chromeo’s album title track.
The Fancy Footwork campaign launched at music festivals last year where revelers were challenged to be filmed throwing down their finest footwork onboard a huge trailer for the chance to appear in a finished Chromeo video. The trailer toured some of the UK’s best live events such as Bestival, T4 On The Beach and Get Loaded. Each clip was uploaded onto video hosting website YouTube, generating 1000s of videos.
The video is a stop frame clip collage created by production animation house Lovebite, who wove dozens of people’s dance-moves together to create a mountain of feet that would go on to power the star of the video; the home-made, motion-powered incredible ‘machine’ unleashing Kickers shoes. Far from being ordinary shoes though, each is brought to life with additional limbs, wheels, helicopter blades and oodles of personality.
Kickers have also partnered with Brazilian party-starters CSS for a remix of the track, as well as a special ‘remixed’ music video. At the sound controls, CSS provide a deft studio re-rub of Chromeo’s Fancy Footwork complete with the kind of 8-bit machine funk that befits a beautifully hotch-potch visual production such as this. The audio file is available for download via the Kickers MySpace"
Simon Works Blog
Emma Campbell
on the street-crooked tongue
http://www.crookedtongues.com/
they did this wicked section "what one's wearing this month" -'monthly pictorial of what the streets are saying'
for some reason they're archive stops at feb 08. out of date. but really good format adn idea. i'm sure there'll be more up to date versions on other websites.
partilularly like all teh angels that the photos are taken from. looks cool
this guy doesn't give much info, but there are plenty of others
if you guys can look at this
http://www.crookedtongues.com/onShow/taw.php
this is a flickr style. everyday, what are you wearing. we can post our dude wearing the kickers
mily x
Story Telling
Hey guys, I am going to write up the notes from proposal to make it quicker for us to create the 500 words next week. I saw this idea through flickr for converse trainers, which shows the trainers when they are out and about. It kinda tells a story and is really quirky and feel good so matches brand essence, and is quite fun to look at so will get attention. See what you think, i do still think we should see what our opinion former wears with them, but quite like this idea too. 
Emma C
footwear research
Crooked tongues
so i've signed up to crooked tongues which is a sneaker website. might help us get into the minds of a shoe lover/trendsetter.
found it interesting that the brands which were mentioned in our kickers lecture (new balance, reebok, adidas, nike, converse...) are all on this website. huge focus on product range and discussion in the forums, these are seen as kickers main competitors yet kickers aren't on here. whether it's because they're a UK brand rather than US, im not sure.
maybe we should mention that...are kickers available in the US?
is it these forums and blogs which kickers/we need to get involved in (as opposed to the obvious facebook route)
i'll carry on researching!
mily x
Colour theme?
As we have already spoken about, the colour for all the advertisement we have seen through Kickers does not work for the market we are targeting, so just thought we should all have a think about a signature colour for the brand. Jo and Rebecca could ask the people they stop on the street their face colours and we tally up? Also nice little graph will look good on the presentation!
Kickers on Flickr
Found kickers on Flickr there name is "meet the kickers" lots of stuff about their festival touring and all the kicker boots.
This means when the opinion former takes the pictures in their boots and its published on flickr, kickers flickr can be linked to it and also can see how our opinion former is wearing them.
Emma C
Monday, 26 October 2009
Kickers Couture range!
After reading about the 2007 Henry Holland collaboration with Kickers, I came across another style bubble post about how Kickers had a launch event during London Fashion Week that year where they collaborated with a series of designers.
This collection of Kickers is interesting to read about as I never even knew they had done something like that before!!
Rebecca.
Kickers advertising on Facebook!?
I was changing my profile picture on Facebook, when i saw a Kickers ad on the side! I've never seen one on Facebook before, does this mean they are starting to look at their target consumer a little bit more and are trying to become a bit more focused with who they are aiming their product at? But then again, it's confusing when the advert is slightly kiddy-fied with the whole mucky puddles & child like illustrations. Also the code "kick kids" implies that they are aiming at children, when Facebook is known to be more of a teenage social network? Confusing.
Jo.T
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