Brand New: January 2010

MUSIC FOR 2010.

"If artists are to do well in the next few years, they must be able to effectively use social networking sites and communicate with their listeners. Why? Because with rising mass unemployment, we can expect to see a surge in social networking, and everyone knows online advertising doesn't work. Artists must be personable and have warmth and humanity to keep listeners coming back. Communication must at least appear to be two-way between artist and listener."

"The current global recession will have an immediate impact on the early years of the next decade. With rising unemployment comes greater creativity. punk and indie were born out of the troubled times and recession of the end of the 70s / early 80s. We can reasonably expect to see more homemade music and it quickly becoming available to all online, especially via social network sites. Electronic has been the favoured medium until now, but with more time on their hands, it's not unreasonable to expect artists to pick up other instruments, continuing the trend so markedly brought to the fore by The Arcade Fire and Coldplay."

"We always want dinner music, dance music, background music to shop by or drown out the neighbours and the city by. We always want music to relax to, seduce to, sleep and wake up to. We want music in our cars, on our mobile devices, and we want it cheaper or free. In amongst this almighty racket, we want music to think to, to inspire us, to mull over. We want music to mark out our groups, our social standing, maybe even our age."

http://www.last.fm/user/Babs_05/journal/2009/01/30/2fy9zv_[my_gang]_music:_the_next_10_years,_2010_-_2020

VIRAL INTERACTIVE VIDEOS:

http://www.youtube.com/watch?v=FZ155WH8E5A&feature=related

just jack directed by rnd

http://www.radarmusicvideos.com/video/coldplay-lost-rnd-aspect-ratio-productions

Music Video Directors' Network
and Commissioning Platform:

VIDEOS WITH DIFF. MEDIA e.g. POST ITS:

http://www.radarmusicvideos.com/video/archangel-do-it-again

UK MUSIC VIDEO AWARD WINNERS 2009:

http://www.promonews.tv/2009/10/14/uk-music-video-awards-2009-–-all-of-last-night’s-winners/

Festival with good intro video:

http://www.futuremusicfestival.com.au/